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Brighter. Smoother. Richer. Great coffee starts with passion, the very best beans, and pride. We find the finest 100% Arabica beans from all regions of the world. Our Roastmasters coax out their unique flavors, carefully, one batch at a time. And that's why, since 1979, we've been proud to bring you high-quality, roaster-fresh perfection. Enjoy your Victor Allen's Coffee Every Cup. Every Bean. Every Time. Now available in Single Serve Cups.